By the way, here’s what the Associated Press logos looked like over the years. Kinda have an affinity for the 1945 one … well, if they actually bothered to kern it. (By the way, there is an error in the graphic; it says “Current (2011).” This is the AP’s error, as this is from their branding document.)
(via shortformblog)
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only AP logo many of us...known in our professional life. Is nothing safe
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Thoughts on the new logo?
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idroolinmysleep said:
How do you kern letterforms that don’t overlap? I’d just call it awkward letterspacing. In fact, it appears that every lettermark logo except the 1945 and current one are efforts to deal with the triangle formed between the A and the P.
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I’m gonna miss you AP logo, 1981.
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